29 August 2024

VIPA Group is a global supplier of recycled fibre for the paper industry, boasting strong connections with mills worldwide. In addition to recycled fibre, VIPA engages in the collection of metals and plastics.

Over the past seven years, VIPA has developed its Paper & Board division, which has become a market leader in various regions. The company's unique strengths include its mill connections, high logistical performance, technical expertise, and deep market knowledge.

At the helm is Enzo Anastasia, the General Manager for the Mediterranean Hub at VIPA. He oversees sales and purchasing while coordinating a team of 20 professionals across various areas. With a robust background in sales and trading operations, Enzo brings enthusiasm, passion, and a network of trusted global connections to his role.

A Synergy of Success

The partnership between VIPA and PaperOne began 3 years ago, driven by an opportunity to expand sales in the European Union. This has been highly beneficial for VIPA, both personally and professionally. PaperOne’s strong branding and APRIL’s reliability have provided a solid foundation for developing direct and collateral businesses. VIPA currently deals with offset and cut-size brands from PaperOne, covering a wide range of functions and sizes.

Over the years, VIPA has faced challenges such as logistical issues, uncertain supplier relationships, and long delivery terms. To overcome these, VIPA has implemented buffer stock strategies, formed alliances with market leaders such as APRIL, and utilised innovative financial tools.

Leading the Way in Sustainability

In the paper industry, several sustainability trends are emerging, including sustainable sourcing practices, energy efficiency, and carbon footprint reduction through decarbonisation and electrification. To meet these demands, VIPA prioritises sourcing from APRIL who follows responsible forestry practices and hold certifications from PEFC. The company has a dedicated sustainability team to ensure operations align with environmental, social, and economic sustainability principles.

Embracing Change and Driving Innovation

Future trends in the paper industry include enhancing energy efficiency, transitioning to renewable energy sources, and promoting responsible sourcing and forest management practices. Enzo highlighted the challenges posed by the European Union's new deforestation regulations (EUTR, EUDR), which will make the market more demanding. To align with these new regulations, the company is strengthening its know-how and implementing new processes.

Words of Wisdom

For those starting in the field or pursuing a similar path, Enzo advises investing in know-how and forming partnerships with reliable companies. He draws inspiration from Albert Einstein's quote: "Life is like riding a bicycle. To keep your balance, you must keep moving."

A Partnership Built on Trust and Excellence

The partnership between VIPA and PaperOne exemplifies how collaboration, innovation, and a commitment to sustainability can drive success in the paper industry. With strong leadership, strategic alliances, and a forward-thinking approach, VIPA is well-positioned to navigate the challenges and opportunities of the future.